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Engagement Ring Designers vs. Non-Branded Designers
Most large department stores sell jewelry and it always seems to be a sale. The reason they can offer jewelry at a discount is because they stock a lot of non-branded rings. Just as they do with clothing, these anonymous jewelry makers copy designer models and sell them for less. They are popular with young couples who cannot afford to buy from the top engagement ring designers.
Henri Daussi H14 Split-Shank Diamond Engagement Ring
What’s so special about designer rings?
First and most importantly, they are created by artists who have their own particular style and vision. Because they put their names on each piece, these engagement ring designers are far less likely to cut corners or to use inferior materials than their unknown peers. They also stand behind their work and offer warranties and guarantees that protect a couple’s investment. Many of the top designers also provide special services like free cleanings, repairs and upgrades.
Most engagement ring designers use only certified diamonds in their settings. These are stones that have been examined and graded by one of the major gemological institutes. By comparison, non-branded rings may or may not be certified. If they are not certified, the buyer may not be able to return them for a refund if they are of poor quality.
Who buys them?
Contrary to popular belief, not all engagement ring designers charge an arm and a leg for their creations. Designers that are just starting out or those who have smaller studios often sell designer jewelry for a fraction of the price of the top designers. Of course, most couples stick with the name designers. Though they almost always end up paying more, they know that they are receiving a one-of-a-kind artistic ornament made from the finest materials by a true master jeweler. They also receive the peace of mind that comes with knowing that their purchase is protected by a warranty.
To learn more about established and emerging engagement ring designers, please visit
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Tags: certified diamonds, desginers, Design, Designer, diamond, engagement ring, Engagement ring designers, Jewellery, Jewelry, non-branded rings, Shopping, Wedding ring
