Common Mistakes
ASSUMPTIONS ON DIAMOND QUALITIES.
Making the assumption that all diamonds of the same color and clarity are equal is a common misconception. How a diamond is cut determines the beauty and brilliance of a diamond. Just because the diamond possesses a high color and clarity grade, it won't guarantee beauty. Poor cutting can render the diamond lifeless and dull. Careful selection and comparisons are necessary to help you to select the perfect diamond for you. That's where our associates can educate you to the differences and help balance out the proportions, color, clarity, and size with budgetary considerations. Remember that cutting alone can make a difference by as much as a 50% in price for a specific color and clarity grade.
BUYING ON PRICE POINT OR A DISCOUNT.
While comparison shopping in order to find the best value is a great idea, the lowest priced diamond of a given diamond grade is often the one with the worst cut. The smart choice would be a careful evaluation of the 4 C's and truly understanding how the price was calculated. Genesis Diamonds will share how dealers establish price and give you wholesale insight to allow you to know if it really is the best price. You will often find that prices at the retail level may vary more depending on the jewelry store where the diamond is sold, just because a diamond is discounted, doesn't make it a good deal.
ASSUMING A DIAMOND CAN BE BOUGHT WITHOUT PROFESSIONAL GUIDANCE.
Our goal at Genesis Diamonds is to educate our customers, give them guidance and a superior selection to help them make a wise choice. The right expertise is critical to make that choice, It is very difficult for the average consumer to analyze a diamond as painstakingly as a trained gemologist; therefore your selection should be made from a reputable jewelry store, such as Genesis Diamonds.
MAKING A DECISION WITHOUT HAVING THE RIGHT SELECTION TO CHOOSE FROM.
Our outstanding selection makes it easy to compare many diamonds of different qualities without the hassle of going from place to place to try to compare different diamonds. Genesis Diamonds offers the opportunity to shop with a true diamond importer without the middle man pricing. Why let a seller convince you to buy what he has from a limited selection instead of having the choice to purchase your diamond from one of the largest collections of loose and mounted diamonds in the southeast.
BUYING A DIAMOND ON THE INTERNET.
At Genesis Diamonds you get the best of both worlds, whether you’re shopping in person at one of our showrooms or online at GenesisDiamonds.Net. You see, almost all online diamond dealers post diamonds from "b-list" wholesaler inventories that have had trouble selling for one reason or another. Often times you can see the same diamond on multiple websites! These diamonds were picked last and still haven't found a happy home for a reason. The owners of these diamonds are willing to split profits with website owners in order to help them sell.
At Genesis Diamonds, every diamond is carefully handpicked for sparkle, brilliance, and sheer beauty. Our owner, Boaz Ramon, used to supply over 750 jewelry stores throughout the United States, and makes several trips to world diamond markets every year. When there he pays with cash, so he is shown the finest goods available on the market. We bring these diamonds back to our showrooms and to GenesisDiamonds.Net, and we are proud that no other jeweler has the ability to provide both our traditional brick and mortar stores, as well as our flourishing web business, with the finest, best cut, best looking diamonds in the United States.
Genesis Diamonds will never sell or obtain diamonds from b-list inventories, and you will never find one of our diamonds on a shared website with any other jeweler.
NOT GETTING THE GUARANTEES AND CUSTOMER SERVICE YOU DESERVE.
Genesis Diamonds has some of the best guarantees, warranties and service in the industry. We offer:
- Your choice of a FREE 14 karat yellow or white gold presentation mounting for your diamond.
- FREE lifetime ring sizing.
- FREE certification and insurance appraisals.
- FREE maintenance inspections.
- FREE cleaning and polishing.
- Lifetime upgrade policy without the limitations imposed by other jewelers.
- A full 30 day money back guarantee.
- 90 day price protection.
When you add it up, Genesis Diamonds equals your best value.
ASSUMING THAT A DIAMOND HAVING A LABORATORY REPORT IS AUTOMATICALLY A GOOD DIAMOND.
Just because the diamond has the report or 'certification' remember, you still need a trained adviser to evaluate all of the characteristics. In life no one is perfect, labs can and do make errors in evaluations, why take chances buying a diamond without a trained adviser at your side. Couple that with our superior selection and you're sure to find the perfect diamond.
AN APPRAISAL IS NOT A GRADING REPORT.
Many times consumers make the mistake of assuming that an appraisal is report of diamond quality. A diamond quality report can only be issued from an accredited gemological laboratory such as GIA (Gemological Institute of America), EGL (European Gemological Laboratory), or the AGS (American Gem Society). These reports provide an independent analysis of diamonds characteristics and do not place a value on a diamond. An appraisal is typically used for establishing a replacement value on an item of jewelry for insurance purposes, but can also be used for other purposes as well. These are usually done by the seller of the item and represent the opinion of the seller. The difference is that you are relying only on the word of the seller when purchasing a diamond without the independent grading report.
NOT HAVING THE BENEFIT OF RISK FREE SHOPPING.
Genesis Diamonds makes jewelry purchasing of the perfect diamond as stress free as possible. Our trained associates are non-commissioned so you don't feel the pressure that comes with traditional salespeople. Our fantastic collection of loose and mounted diamonds combined with our assortment of the most sought-after designer looks, makes shopping easy, no more looking at endless pictures and web pages. You have a 30 Day Money Back Guarantee, 90 Day Price Protection, so stop looking and experience how Genesis Diamonds is redefining value.
