"When one door closes, another opens," is a quote that is often attributed to Alexander Graham Bell, the inventor of the telephone. His words have inspired generations of creative thinkers to keep on trying, even when the odds are stacked against them. The only thing Bez Ambar ever wanted to be was an artist. He studied painting and sculpture in London and developed the skills he needed to make it in the art world. But then he discovered jewelry design.

Working with gold and diamonds was no different than working with paint and clay. Gold can be used as the canvas and diamonds as the paint. The first Bez Ambar engagement rings were designed to make a statement. For years, the industry had been dominated by the popular round brilliant cut. As an artist and fledgling craftsmen, Bez want to offer couples an attractive alternative. He introduced his new square-shaped diamond in 1979. It would later come to be known as the modern Princess cut stone.

The new cut was a considered by many to be a threat to the dominance of round diamonds. Many jewelers were reluctant to work with it because retailers didn't know how to market a square stone. The young designer then decided to create his own line of Bez Ambar engagement rings. His first collection was called Quadrillion, and it was an instant hit. One of his rings was honored with the prestigious DeBeers Award for excellence in metal and diamond design.

Considered a wunderkind by many in the industry, Bez continue to experiment with his square-shaped diamonds and discovered their most valuable advantage. Because of their shape, Princess cut stones could be set flush, one stone against the next, which could create the illusion of unbroken brilliance. Of course, the designer had to create an original setting to showcase his stones. After numerous attempts, Bez developed a prongless, borderless setting that he dubbed the 'invisible setting.'

The success of the design encouraged him to create Bez Ambar engagement rings with invisible settings for round diamonds. His 'Boundless' collection remains a top seller to this day. With less metal in the setting, these designs open each diamond up to the light and increases their brilliance or sparkle.

Bez Ambar engagement rings are also known for their striking Pave designs, a technique that was perfected by the artist himself. Using tiny diamonds and microscopes, Bez developed the 'Micro-pave' setting in 1999. Bez Ambar engagement rings that feature this setting contain hundreds, sometimes thousands of tiny diamonds that capture and reflect more light than traditional settings.