When a person receives a gift they aren't especially fond of, someone often reminds them that "it's the thought that counts." Ritani, for one, agrees. A world famous designer of bridal and fine jewelry, the company owes its success to thoughtful gift-giving. Every ornament they design is made for life's most substantial moments. Whether you're down on one knee or celebrating an anniversary, Ritani jewelry is a symbolic and beautiful expression of genuine emotion.

Founded in 1999, Ritani is a relative babe in an ancient industry. The company has achieved success by focusing on the process of jewelry making, rather than things beyond its control, like fashion.  All Ritani rings are designed to last. They are not "special occasion" ornaments that spend more time in the jewelry box than out of it. Ritani engagement rings are designed for everyday wear.

The adjective that best describes the entire Ritani line of jewelry is versatility. Inspired by enduring subjects and themes like nature, romance and time, Ritani rings appeal to the unique tastes, styles and personalities of the women who wear them. It also doesn't hurt that they complement just about any wardrobe from casual to formal.

As you might imagine, it takes a lot of work to produce ornamental accessories that appeal to so many different people. The sheer size of the designer's catalogue can be a bit overwhelming. Ritani rings are offered in six unique branded collections, including Endless Love, Ritani Setting and Romantique. The company also offers custom Ritani engagement rings.  But no matter which collection or design you choose, each Ritani ring is made by hand, one at a time.

Though each Ritani engagement ring is unique, the jewelry making process never changes. All Ritani rings are made by hand in the company's state-of-the art New York design studio. Experienced artisans utilize the latest cutting-edge equipment, including computer generated design (CAD), to produce working prototypes. But from there, all Ritani engagement rings are completed the old-fashioned way, by hand. Ritani rings are set, finished and polished with the digits.

Ritani designers are particularly persnickety when it comes to the diamonds that are used in their engagement rings. All of the stones in their numerous collections are hand-selected by experienced gemologists before they are entrusted to the master jewelers. Ritani rings are available in the finest grade platinum and in 18k gold. Superior design and craftsmanship ensure that Ritani engagement rings can be passed from generation to generation.