Jewelry has always been more popular with women than with men. As a result, most master jewelers focus their energy and attention on more feminine styles and designs. They typically include precious stones and ornaments that make a statement. The guys, on the other hand, tend to be a bit more reserved. They rarely like big bold accessories that contain colorful gems and glittering metals. In fact, most designers assumed that men didn’t care about jewelry at all until Jeff Cooper came along and set them straight.

When it comes to wedding rings, men like metal. But many of them don’t like gold; they find it showy. For years, gold was the only choice guys had when they went ring shopping with their brides-to-be. They could either select a plain gold band or a fancier, more contemporary ring.

Jeff Cooper was an up-and-coming young designer when he concluded that platinum was a better decorative metal than gold in almost every way. Not only was it stronger and rarer, but it was also hypoallergenic and would not change colors over time. After hearing the complaints from his male customers, he decided to offer platinum Jeff Cooper wedding rings as an alternative to gold.

The popularity of these rings convinced him that the old pros had been mistaken and that men actually do care about their wedding bands. Most of his male customers told him that they appreciated being offered an alternative gold. The platinum revival made Jeff Cooper one of the leading designers of wedding bands for men.

In addition to platinum, Jeff Cooper wedding rings are also available in white and yellow gold and palladium. The designer is committed to offering men everywhere durable and attractive metal choices. He is particularly fond of palladium, which is a member of the platinum group of metals, but is much cheaper than its relative. The non-precious metal is not only harder and lighter than platinum, it is also scratch and tarnish-resistant.

Few of the top designers pay as much attention to the guys as Jeff Cooper. Most of them have one or two small collections with one or two metal options. There are currently three popular collections of Jeff Cooper wedding rings for men: the Luxury Collection, the Eternity Collection, and the Edge Collection. Each contains ornaments that are understated, elegant and modern.

All Jeff Cooper wedding rings are handcrafted at his design studio in Long Island, New York. Each piece of jewelry is personally inspected by the designer or his son before it ships out. His family-owned and operated business currently employs three generations of his relations, all of whom have been well trained in the family business.