We don't know any other business in the country to offer the same upgrade options to their customers as we do to ours. Here at Genesis Diamonds we offer an unprecedented 120% lifetime upgrade on our exclusive line of hand selected natural diamonds available in-store only. Speak with a Trusted Advisor to learn more.

Our non-commissioned Trusted Advisors are salaried, which means they can focus on fulfilling your actual wants and needs, not pushing product that will make them the most money. Their success is based on how they are able to build and maintain relationships because customers come first at Genesis. We believe first and foremost in empowering our customers with knowledge and we pride ourselves on being the only company that truly spends the time to thoroughly educate our customers on diamonds, revealing long held industry secrets other jewelers don't want you to know about, so you are able to make the best choice possible at the best price available. We care deeply about creating a no-risk shopping environment for you, by consistently providing quality products and red carpet services, all while doing everything with honesty and integrity.

At Genesis Diamonds, we are committed to providing you the highest quality diamonds and jewelry at the lowest possible prices. If you find a certified GIA diamond or one of our designer line jewelry pieces with the same specifications at another authorized jewelry store in Tennessee, Kentucky, or Ohio at a lower price within 30 days of your purchase, simply contact us and we will try to BEAT IT! Our non-commissioned diamond experts are on-site and dedicated to providing you with the best service and price possible!